Finding your niche
Hey everyone, sorry about the lack of updates during easter. I´m now back from the vacation and will update regularly again.
When you decide to start working on the internet you should sit down and think about what you would like to work with. The Internet is a place full of different products and services and you can find pretty much anything you want to work with. But in order to find something to work with you need to know what you are looking for.
When I stared working online I tried to go into a field that I knew nothing about. Sounds silly doesn’t it. And it was. I was swept away with the idea of how much money was actually in circulation in the market I wanted to break into. I thought that if there´s that much money going around it should be easy to grab a piece of it. Guess if I was wrong.
I knew nothing about the thing that I tried to promote which meant I knew nothing about the people I tried to sell products to. Knowing your potential customers is a key in all business and the internet marketing business is no different. I thought that I could be very general and get people to be interested in the product I tried to sell. Again, a product I knew nothing about since I didn’t really understand what it would do for the customer.
The point of the above rant is that you need to know who you are trying to sell things to in order to know what your customer needs. We can try to sell people the best product in the world, but if we don’t know what problem it solves for our customers, we can never convince them to buy the product. Which makes sense. If you go into a car dealer and the sales person tries to sell you a van when you’re actually looking for a sports car, the chance is slim that you get even a little interested in what he has to say.
My suggestion is to pick something that you are interested in when you are starting up. It doesn’t matter if you write articles, blog or make landing pages for PPC search engines, if you know what you’re talking about you can better sell the products. Worth mentioning is that most niches have smaller niches within them and only someone who are really interested in the topic might know about these micro niches. Knowing these things will make it easier to sell things too since you can talk about how the product solves exactly this particular problem for people.
After my first failure at just picking a random area to work with, I actually did pick something I’m interested in. It’s been my hobby for a few years now and I know what I’m talking about in this field which makes the material I write seem a bit more convincing. So, what you decide to work with is really up to what kind of person you are but it could be basically anything you are interested in and know a good deal about. Hobbies, sports, work related things - there are a lot of options. Find the niche you want to work with and then find a product or products that you think would help the people you want as customers. Most often it´s people with an interest for the same thing as you, so you know how to talk to them.
If you can’t think of anything that you would like to work with or there are simply no products that you think would sell you might have to learn a new thing. Pick something you would like to know more about and start reading about this subject, become an expert in what you want to do and you will have better results.
Do you have suggestions for other ways to find niches to work with, please post your thoughts.
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